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Hitmaking Songwriters Team Up as Louis York for ‚Don’t You Forget‘: Premiere

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With hit credits for Michael and Janet Jackson, Rihanna, Miley Cyrus, Bruno Mars, Celine Dion, John Legend and a slew of others, Claude Kelly and Chuck Harmony don’t necessarily need to be performers themselves. But the duo’s Louis York — whose new single „Don’t You Forget“ is premiering exclusively below — is something of a calling for the two writer-producers.

„We weren’t chasing to be artists at all. We’re happy to be behind the scenes,“ Harmony tells Billboard. „But the more we did, we started to see and hear all the things that were missing in terms of sound and topics and male voices — singing black men, black American voices. We felt like we were charged to filling the gaps, which is what spurred us to do this. It’s a heart mission more than an ego mission.“

So what were those missing elements? „I think a lot of poetry is missing from songs today,“ says Kelly, who serves as Louis York’s singer. „There’s not a lot of well-thought-out lyricism, which is what I’m obsessed with. I’m a wordsmith and a songwriter at heart; I think people forget that soul music, as well as country music, is all about the story you tell, and that’s been missing for me, big-time.“ Kelly also feels that there’s been a paucity of singers „actually challenging your voice,“ while Harmony has been „just craving arrangements. I feel like we’ve got this generation of people who write on top of beats, and you never feel like the beats and the melodies are intertwined. I think a lot of producers care more about beats and sounds than they do about the song.“

Based in Nashville, Louis York — named after the duo’s hometowns of East St. Louis (Harmony) and New York (Kelly) — has already released an EP trilogy and is planning its first album, The American Griots, to drop Oct. 18. „Don’t You Forget“ reflects an Earth, Wind & Fire flavor that Kelly and Harmony acknowledge as a major influence on Louis York’s sound, and they say it was the last song they came up with for the album, stemming from an idea that came up during rehearsals for live shows.

„We knew where we were, sonically, at that point, but we’re always trying to beat ourselves,“ says Kelly. „We’re hard-wired to write top hit records and with this (song) we wanted to get back to something that was celebratory and big and musically challenging. There’s a big horn breakdown in there that Chuck did, like (Stevie Wonder’s) Songs in the Key of Life — when was the last time you heard that? That’s my favorite part of the song. I’m excited for the world to latch onto that — maybe sample that as opposed to sampling the same thing over and over.“

Kelly and Harmony plan to promote The American Griots with shows during the fall, primarily on the U.S. east and west coasts. And according to Harmony the duo is eyeing a Louis York takeover just in time for the new decade. „If history repeats itself, every decade has a new sound — a new way of composing, new fashions, all of that, so it just opened up the portals of my mindset to the possibilities of what that could be,“ he says. „That’s the point of view from which I produced this record — what would I want 2020 to feel like? The way people are consuming music now, all the genre stuff is kind of gone. It’s about real expression and people finding authenticity in your voice and in your production and your lyrics. I hope people will hear the freedom of expression in that.“





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Musik

aiden – Treffen junge Musik-Szene 2019

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Das Treffen junge Musik-Szene ist ein bundesweiter Wettbewerb für Bands, Duos oder Singer-Songwriter*innen zwischen 11 und 21 Jahren. Gefragt sind eigene Musik und eigene Texte in allen Sprachen und Musikgenres. Um den schnellen Ruhm geht es bei diesem Wettbewerb nicht. Eine Jury wählt die Musiker*innen anhand ihrer Einsendungen aus und dann ist der Wettbewerb abgeschlossen. Der Preis ist die Einladung zum Treffen junge Musik-Szene mit der Übernahme aller Kosten für Reise-, Übernachtung, Verpflegung…. Beim Treffen wird ein gemeinsames öffentliches Konzert gespielt und darüber dreht sich alles um Musik in verschiedenen Workshops mit Expert*innen und es gibt viele Möglichkeiten miteinander in unterschiedlichsten Konstellationen Musik zu machen.

Am Ende fällt es schwer auseinanderzugehen aber sicher ist, dass man mit jeder Menge neuen Impulsen und Ideen nach Hause fährt und neue Freunde findet.

Du willst dich auch für das Treffen junge Musik-Szene bewerben oder kennst Musiker*innen, Bands, für die das genau das richtige wäre? Der Wettbewerb findet jährlich statt. Die Bewerbungsfrist läuft immer vom 15.März bis zum 31. Juli für das Treffen junge Musik-Szene im November. Schicke/Schickt uns mindestens einen deiner/eurer selbstgeschriebenen Songs mit dem Text. Wir freuen uns auf deine/eure Bewerbung!

Mehr Infos:
Website Treffen junge Musik-Szene:
Instagram Bundeswettbewerbe Berlin:
Facebook Bundeswettbewerbe Berlin:
Direkter Link für das Einreichen der Bewerbung: bewerbung.bundeswettbewerbe.berlin

Aiden
aus Bremen

Henry Burchards Gesang, Gitarre, Bass, Akkordeon, Synth & Produktion

aiden ist ein 17-jähriger Künstler und Produzent aus Bremen. Durch seine Musik versucht er, Stimmungen und menschliche Erfahrung abzubilden, ohne dabei viel Rücksicht auf Genre-Grenzen zu nehmen. Seine Hauptinspiration sind Maler*innen wie Arnold Böcklin und Musiker*innen wie Frank Ocean und Bon Iver.

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Musik

GERMAN COLLECTING PEOPLE CHILDREN THERE'S A REASON FOR THAT?

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Musik

Patreon’s Cash Advance Program for Creators, Explained: Key Takeaways From Today’s Reddit AMA

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Patreon Capital remains in „super early development,“ Jack Conte said during Reddit AMA.

On Tuesday (Feb. 18), podcasting newsletter Hot Pod reported that Patreon — the popular creator membership platform — had launched a program to provide cash advances to users in need of financing for their projects. According to the post, these advances would be offered in exchange for a cut of future earnings, with an emphasis on projects that have already developed healthy followings on the platform and seem primed to continue growing.

While that move sounds like a positive one for the creator community on paper, the news quickly garnered backlash (as well as some positive feedback) from creators who came out to criticize the program — dubbed Patreon Capital — as a predatory “payday loan”-style scheme.

In response to the growing controversy, Patreon CEO Jack Conte and VP of finance Carlos Cabrera attempted to stem some of the negative feedback by holding a Reddit AMA on Friday (Feb. 21).

Conte kicked off the AMA by noting that the Patreon Capital program is in “super early development” and that it has so far paid out loan money to only “a few” creators. He later laid out the reasoning behind the program in greater detail by referencing a post he published on Thursday on Patreon’s Discord messaging platform. In that post, Conte wrote that the Patreon Capital concept derived from personal experience: As a working, self-employed musician 10 years ago, he said, he was forced to wrangle for a home loan — all because he wasn’t able to provide the bank with formal pay stubs that reflected his earnings.

“Since that experience I’ve dreamed about a world where creators are valued and respected as legitimate members of the workforce, with the same privileges, benefits, and access as anyone who is ‘employed,’” Conte’s post continued, adding, “Like anything we do, the most important thing is that we apply our culture of creator centrism, creator focus, and creator priority to the thinking and execution of the program. It’s all in the details — and I promise you that we will be thoughtful, careful, and creator first in how we build and approach it.”

For his part, Cabrera agreed with a Reddit user who suggested Patreon Capital was similar to Paypal’s working capital program — albeit with lower fees to start — and noted that Patreon was also studying other programs including Shopify Capital and Square Capital.

Below are a few other key takeaways from today’s AMA.

These aren’t loans.

Cabrera hit back at the suggestion that Patreon Capital is a loan program, instead noting that the money “will be structured as an advance on a creator’s Patreon income in exchange for a fixed fee.” He also dismissed any comparison to payday loans, stating that no interest accrues and that fees don’t increase on Patreon advances no matter how long it takes for creators to repay them.

Cabrera added that no outside collateral is ever demanded and there is no legal recourse for Patreon to recoup their investment. “If the creator never earns enough to repay the amount, then Patreon bears the loss and the creator can simply walk away from the deal,” he wrote.

Fees are determined by how much a creator is willing to withhold from their Patreon income upfront.

“Repayment rate: The proportion of a creator’s net Patreon income that the creator would like withheld from their Patreon income,” wrote Cabrera. “The higher the repayment rate, the lower the fee.”

Conte added that fees will generally be lower than what creators would be charged by comparable services thanks to the immense amount of data the platform retains on its users. “We are in a position to give creators a much better deal than they might get anywhere else, because we have such a solid understanding and history of their earnings through Patreon,“ he wrote. „That gives us a ton of confidence in their trajectory.”

Advances could be up to four times a creator’s Patreon income.

“The program is just getting started, but I expect that we’ll generally offer anywhere from 0-4x a creator’s monthly earnings,” said Cabrera.

Patreon will not take an ownership stake in exchange for the advances.

“Note that Patreon does not own any part of a creator’s company or their content,” said Cabrera. “Creators retain full ownership rights of their content.”

The company may be offering one-time donations to creators later this year.

Though he remained cryptic, Conte wrote that Patreon is looking to introduce “a first version of something like” donations later in the year. “It’s not exactly a ‘one-time payment’ but it [sic] think it might solve that same problem — and then of course, with regard to future iterations, we’ve heard this feature request a lot, so it’s definitely on our list.”

They will consider opening up the Patreon Capital program much wider in the future.

“Over time, we might open the program so that there’s no application at all; you can simply obtain an advance on your Patreon income, for whatever purpose you like, as long as you like the terms,” Cabrera wrote.

You can read the full AMA here.






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